Month: October 2010

Internet advertising

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Internet advertising

Summary: Are you a newbie looking for the lowdown on internet advertising? Armed with a small budget and a little time, here’s how to make your website go further online.

When most small businesses turn to the internet with a small budget and high hopes for their website, it can be a bit daunting – where do you start?  There are so many kinds of internet advertising – should you buy banners?  Should you buy links?  What will get you the best results for the lowest possible cost?  Read on to explore a selection of the different internet advertising options…

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Prudence in pre-contract negotiations

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By Gavin Tosh of Clerwood. In all the excitement of the chase, the friendly interchanges with the potential customer, not to mention the encouraging signs which inspire increasing confidence of a successful sale, it is easy to get carried away. Gradually as well as a lot of your time, you find that cash is being … Read more

New Workplace Equality Rights Come into Force

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By Gary Sutherland The biggest change to UK Employment Legislation in over decade comes into force today…..The new Equality Act. UK Equalities Minister Theresa May claims the new anti-discrimination rules will make it easier for businesses to comply but several business groups disagree, claiming the the new legislation will impose a heavy burden on employers, … Read more

Customer relationship management – acquiring, retaining and growing customers

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Often the buying process is staggered – it’s not a one off process. Marketing is a lot more like dating followed by a long term relationship than it is a one night stand. People may visit your premises or website many times before they become a buyer and those that become long term buyers and are loyal, are often more valuable as well.

It’s therefore important to look at how you begin relationships with prospects and then move prospects through the various stages of a relationship.

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