Finding opportunities for your business using Ansoff’s Matrix

Ansoff's matrix

Igor AnsoffIf your business is looking to expand, the Product-Market Growth Matrix – usually referred to as the Ansoff Matrix – can be a useful tool to help you create a strategy. The matrix, which was first published in the Harvard Business Review, identifies four different possible approaches – market penetration, market development, product development and diversification. In this article I explain how these approaches could work for your business.

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Start up businesses: ways to save – and make – money

Smart businesses save and make money

own-boss-150x150So many people dream of being their own boss.  Working just a few hours a day, they’d spend most afternoons relaxing, playing with the kids, or having quality time with their partner.  But most start up business owners know the reality is quite different.  You’ll spend the first few months – if not years – scrimping, saving and slogging 90 hours a week to try and build your business.  When times are tough, every little really does help.  Here’s a whole load of ways you can save – and make – money for your start up business.

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The chain of command and gripes, as explained by Captain Miller

In management, specifically leadership, there’s a principle called the ‘chain of command’.  That principle holds that instruction comes down from more senior managers to middle/junior managers, and through to their teams.  Feedback on those instructions comes back up from the teams, through junior/middle management and on to the senior managers.

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When will Companies STOP putting PDF Print Forms on their Websites

Louise Scott, Managing Director at Tidalfire How much longer will we have to put up with companies – yes you know who you are –uploading PDF versions of print forms to their websites? This is slightly less annoying than the number of Word forms that we find on web sites. What has gone wrong here? Has Adobe failed … Read moreWhen will Companies STOP putting PDF Print Forms on their Websites

6 Ways to Add Value to Your Website and Increase Profit

Ryan Falconer, Managing Director of Ryster A few well-chosen tweaks can transform a website from a sitting duck into a money-making machine. Edinburgh web design specialist Ryster shows us how it’s done. Socialise and Shout it Out – Blogging and interacting on social media platforms not only increases profitability, it’s fun and can give you a lot of … Read more6 Ways to Add Value to Your Website and Increase Profit

Are you an apprentice millionaire?

Watt Nicoll How many references to time do we flippantly embrace in an average day? We talk about Summertime, Springtime, Good Times and Bad Times with no real emphasis on the word ‘time’ and could very well just refer to summer, spring, good or bad – but we add the word ‘time’. We have Breakfast Time, Lunchtime, Teatime, … Read moreAre you an apprentice millionaire?

Motivational theories – process theories

Following on from my post on motivational content theories, this post looks at process theories of motivation. This is a group of theories that attempt to explain how employees choose to act a certain way in order to meet their needs and determine whether their choices were successful.  The theories focus on the mental processes used to evaluate cause and effect relationships.

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How to Turn Your Website Visitors into Customers in 5 Easy Steps

Ryan Falconer, Managing Director of Ryster It’s not just religions that need converts – making a website pay is all about enticing the curious visitor into converting to an enthusiastic customer. Edinburgh web designer Ryster shows us how it’s done in 5 easy steps. Design to Delight – It’s simple but worth saying – make your site well organised and … Read moreHow to Turn Your Website Visitors into Customers in 5 Easy Steps

Pensions, and what you need to know

By Arthur Beverly of Arthur Beverly Financial Management Successive Governments have worked hard to encourage people to make adequate provision for retirement, because they know that State Benefits are simply inadequate. Because of this, the onus of providing for our retirement is being placed fairly and squarely on our own shoulders and that of our … Read morePensions, and what you need to know

Internet advertising

Internet advertising

internet-advertisingSummary: Are you a newbie looking for the lowdown on internet advertising? Armed with a small budget and a little time, here’s how to make your website go further online.

When most small businesses turn to the internet with a small budget and high hopes for their website, it can be a bit daunting – where do you start?  There are so many kinds of internet advertising – should you buy banners?  Should you buy links?  What will get you the best results for the lowest possible cost?  Read on to explore a selection of the different internet advertising options…

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New Workplace Equality Rights Come into Force

By Gary Sutherland The biggest change to UK Employment Legislation in over decade comes into force today…..The new Equality Act. UK Equalities Minister Theresa May claims the new anti-discrimination rules will make it easier for businesses to comply but several business groups disagree, claiming the the new legislation will impose a heavy burden on employers, … Read moreNew Workplace Equality Rights Come into Force

Customer relationship management – acquiring, retaining and growing customers

Often the buying process is staggered – it’s not a one off process. Marketing is a lot more like dating followed by a long term relationship than it is a one night stand. People may visit your premises or website many times before they become a buyer and those that become long term buyers and are loyal, are often more valuable as well.

It’s therefore important to look at how you begin relationships with prospects and then move prospects through the various stages of a relationship.

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Quotations and Tenders: Introduction

By Gavin Tosh The process of establishing a contractual relationship begins with an offer being made, notwithstanding that there may have been much ‘cultivation’ of the customer and preparing of the ground beforehand. An Offer will take the form of a quotation, which could be simple and could even be verbal, or it could be … Read moreQuotations and Tenders: Introduction

Planning and conducting market research

Market research is about sensing what the reality is, out there in the big wide world, right now. It follows that without market research, any company enters the market with its eyes firmly shut. Market research should never be used as a security blanket after a decision has been made – it is here to deepen the understanding of the Value Line, for example the customer, competitors and channels, anticipate the changes in market requirements and eliminate poor decision alternatives.

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