Internal marketing views the employees in your organisation as internal customers. As customers, they have needs that must be fulfilled, just like your external customers, so that they can and will carry out their responsibilities to the highest standard.
The 5 CV mistakes you need to avoid
Making a mistake on your CV or cover letter, no matter how big or small, will likely result in rejection. No matter how highly qualified you are, it’s important to remember there will be other candidates with the same skills as you that have written an impeccable CV. The sheer amount of applications an employer … Read moreThe 5 CV mistakes you need to avoid
If your business is looking to expand, the Product-Market Growth Matrix – usually referred to as the Ansoff Matrix – can be a useful tool to help you create a strategy. The matrix, which was first published in the Harvard Business Review, identifies four different possible approaches – market penetration, market development, product development and diversification. In this article I explain how these approaches could work for your business.
So many people dream of being their own boss. Working just a few hours a day, they’d spend most afternoons relaxing, playing with the kids, or having quality time with their partner. But most start up business owners know the reality is quite different. You’ll spend the first few months – if not years – scrimping, saving and slogging 90 hours a week to try and build your business. When times are tough, every little really does help. Here’s a whole load of ways you can save – and make – money for your start up business.
I’m amazed how much money people are given in their marketing budgets with goals like ‘increase the Company’s revenue’. Managers must have money to throw away! No goal is worth setting unless it is a SMART goal.
Summary: Are you a newbie looking for the lowdown on internet advertising? Armed with a small budget and a little time, here’s how to make your website go further online.
Summary: Before you embark on a new business idea, you need to understand what products are. Products (and services) are solutions to jobs. Value is the things you love vs the things you hate in relation to those products and services.