I’m amazed how much money people are given in their marketing budgets with goals like ‘increase the Company’s revenue’. Managers must have money to throw away! No goal is worth setting unless it is a SMART goal.
I’m amazed how much money people are given in their marketing budgets with goals like ‘increase the Company’s revenue’. Managers must have money to throw away! No goal is worth setting unless it is a SMART goal.
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