Internal marketing views the employees in your organisation as internal customers. As customers, they have needs that must be fulfilled, just like your external customers, so that they can and will carry out their responsibilities to the highest standard.
Throughout your career, you’ll come across problems and these problem solving techniques will help you to solve them. From analogies to assumption surfacing and good old brainstorming, these techniques help to get you thinking about your problem in new ways.
If your business is looking to expand, the Product-Market Growth Matrix – usually referred to as the Ansoff Matrix – can be a useful tool to help you create a strategy. The matrix, which was first published in the Harvard Business Review, identiﬁes four different possible approaches – market penetration, market development, product development and diversiﬁcation. In this article I explain how these approaches could work for your business.