Out of control rents in Silicon Roundabout push tech startups away

Silicon Roundabout in Shoreditch, a reference to Silicon Valley in California, is home to a huge number of tech businesses and a popular location for start ups.  But the soaring cost of property in this sought-after location is pushing new companies away in favour of more competitive rents elsewhere. Renting office space anywhere in London brings with it huge … Read more

Internal marketing

Internal marketing

Internal marketing views the employees in your organisation as internal customers. As customers, they have needs that must be fulfilled, just like your external customers, so that they can and will carry out their responsibilities to the highest standard.

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Finding opportunities for your business using Ansoff’s Matrix

Ansoff's matrix

If your business is looking to expand, the Product-Market Growth Matrix – usually referred to as the Ansoff Matrix – can be a useful tool to help you create a strategy. The matrix, which was first published in the Harvard Business Review, identifies four different possible approaches – market penetration, market development, product development and diversification. In this article I explain how these approaches could work for your business.

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