Summary: This article on post research gives some examples of segmentation.
Before we go on to how exactly to segment a market let’s look at some examples of segmentation in action.
Planning and conducting market research
Market research is about sensing what the reality is, out there in the big wide world, right now. It follows that without market research, any company enters the market with its eyes firmly shut. Market research should never be used as a security blanket after a decision has been made – it is here to deepen the understanding of the Value Line, for example the customer, competitors and channels, anticipate the changes in market requirements and eliminate poor decision alternatives.
Got a product? How to go about pricing your idea
Summary: To price your idea, you need to analyse the costs at various stages of the value line for your product.
What are products?
Summary: Before you embark on a new business idea, you need to understand what products are. Products (and services) are solutions to jobs. Value is the things you love vs the things you hate in relation to those products and services.
Romancing Your Clients
Relationships in business (as in life), be that with your clients or customers are all about one very simple fact, they are all built upon trust; them trusting you and you trusting them. Hark back to when you were in a romantic mood. You spend time wining and dining your potential loved one. This goes … Read more
Interview: David Houle, The Shift Age
Last week I posted a review of The Shift Age, by David Houle. Since then, I had the good fortune of interviewing David about the book. TCOB: David, your blog Evolution Shift has become an increasingly popular site in the blogosphere regarding a futurist’s look at where we’re headed. Explain to the readers of The Corner Office blog what … Read more