Finding opportunities for your business using Ansoff’s Matrix

Ansoff's matrix

If your business is looking to expand, the Product-Market Growth Matrix – usually referred to as the Ansoff Matrix – can be a useful tool to help you create a strategy. The matrix, which was first published in the Harvard Business Review, identifies four different possible approaches – market penetration, market development, product development and diversification. In this article I explain how these approaches could work for your business.

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Dieting secrets – what the doctors don’t tell you

You’ve probably read a million and one articles on how to lose weight, but did they ever really work? Millions of people around the world struggle with their weight, and no matter what they try they just can’t seem to stick to it. Does this sound familiar?

Everyone has good intentions when they first start to diet, but after a couple of weeks (sometimes even days), the cravings come back and so does the weight. Dieting is all about changing your lifestyle and not just your current eating habits.

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Katie Hopkins: to be, or not to be, obese

Most of us love to hate Katie Hopkins the apprentice star turned outspoken celebrity, who continues to cause uproar among the general public with her opinions and in some cases downright rude and inappropriate remarks about very sensitive issues.

The list of topics that Katie has commented on ranges from the working class, to the Ebola virus, right through to the obese. And it’s the latest weight gain/loss regime that she’s put herself through that I’d like to talk about and to try and tackle the question that’s on everybody’s lips – is she right?

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The messiest homes in the world

Messiest homes in the world

If your teenager’s room leaves you with your head in your hands, take a peak at this gallery of messy homes from around the world. From mould and grime to mountains of rubbish, these homes look uninhabited – but they are all genuine photographs of properties that are – or were – occupied by people … Read more

How to lose weight after pregnancy

how-to-lose-baby-weight-fastIn this article I’m going to give you an easy way to lose your post-baby weight without any silly crash diets, slimming pills or ridiculous exercise regimes. I’m a 37 year old mum-of-four and when I’m not pregnant, I’m a size 10. I had my last child 11 weeks ago so I’m using this routine again to regain my pre-pregnancy figure and I can tell you it works. I’ve had 3 natural births and a C-section for my fourth delivery.

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L-carnitine

L-Carnitine (carnitine) is an essential, non-toxic, natural nutrient that helps burn fat for fuel by transporting fatty acids into the mitochondria – our internal power plants – to produce energy.  How Carnitine works Carnitine has an essential role in transporting fat into mitochondria (the furnace of the cell). Therefore, carnitine has been marketed as a … Read more

Guarana

What is Guarana? Guarana is a climbing plant that belongs to the maple family, Sapindaceae. It can be found in the Amazon basin and is often found in Brazil. Extract of Guarana seed has a number of uses, including weight loss and energy supplements. Aside from taking the guarana seed itself, there are no natural food … Read more

Green tea

Green tea has been hailed as one of the best natural fat-burners around. Why? It gives your metabolism a jolt, and it’s  packed full of antioxidants. Aside from being a great natural fat burner, green tea has been linked to the prevention of everything from heart disease to Alzheimer’s. Where does green tea come from? … Read more

Chromium Picolinate

Chromium is an essential trace mineral that is required by the body in very small quantities for normal development and growth. Chromium Picolinate is a potent forms of Chromium. The best natural source of Chromium is broccoli. What does Chromium do? Chromium enhances the action of insulin which is a hormone that is critical to the … Read more

Capsaicin

Capsaicin, which is the chemical that makes peppers and chillies hot, might encourage your body to use more fat as fuel, as well as boosting energy expenditure or burning calories. An appetiser that contains capsaicin may also cause you to eat fewer total calories during your meal, and it may also decrease your intake of fat. … Read more